YETI

“I’m part of the millennial generation of hunters. We have to have a reason, a moral connection to hunting. We need to have an intellectual conversation with our peers about why we do what we do. We’re excited about being a part of this effort that will provide the tools to have that conversation.”

“Fair chase is more than a defined set of ethics to me, it’s a way of thinking and acting. A sense of purpose that American hunters have had for over a century that makes us stewards of wild places and wildlife. Boone & Crockett is working to help all hunters, new and old, to be more aware of their own ideals and that’s a truly admirable mission.”

-Ben O’Brien – Hunting Marketing Manager, YETI

Please visit their website: www.yeti.com

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